SEO and Conversion
Cover the gap started out selling medical gap cover to South Africans with little to no competition. Today, the competition is fierce and extensive. Large companies such as the countries top four insurers have grabbed onto the gap cover market and made search engine optimisation and conversion and much tougher task. Through the changes Arbor managed to keep the website in the top 5 positions on a Google search. We do not claim to be SEO geniuses, our expertise are around building websites that rank well because they obey best practises. For deeper SEO we join forces with specialists and manage the process for you.
The quote engine
The quote engine on this website provides detailed comparison quotes across the market, and promotes purchase of those options through preferred brokers. Updating the quote engine to match current markets is simple and fast, requiring no coding skills. In fact Arbor has not touched this site in a few years now, though it continues to thrive.